In addition to obvious structural benefits, there lies in the fantasy realm the ability to explore aesthetics prior to a buildings erection. For example, in the past, an architect might have chosen a brick exterior for a building because the buildings around it were also made of brick. The brick is placed during the construction process, and after it is complete, the architect analyzes his decision in material. Maybe the grass surrounding the building was a shade of green that did not mesh with red-orange color of the brick. There is little that he can do now that it is already built. There are methods of aesthetic exploration during the design phase, but none are as accurate or as easy as digital renderings. Watercolor, pencil drawings, collage, and painting were all methods of exploring aesthetics before the work was done on the computer. These forms of media have clear disadvantages in many areas. DMC5 Visual Concepts has mastered the art of digital manipulation in the design phase.


DMC5 exploits the potential of the fluidity of the digital realm in terms of designing, marketing, and communicating: “As a design tool, it [digital designing] affords a realistic view of design changes before any final and expensive decisions are made. Difficult to visualize designs and details can be accurately viewed early in the process. This often leads to a better design at a lower cost. Images like the ones shown in our gallery are a fantastic marketing tool. They are capable of generating sales before any construction investment begins. By clearly being able to see what something looks like before it actually exists, the images have now become a powerful communication tool which can show the impact of construction to zoning officials, neighboring residents, financial backers and others. Accurate imagery helps remove the doubt and allows those involved to agree on a design and help to expedite the process.”