The AIA, American Institute of Architects, held a conference in 2003 entitled ‘connecting the dots’. The conference was designed to ascertain the benefits of the inclusion of digital elements into the field of architecture. There was a strong focus on the development and potentials of BIM modeling software. They found that this software greatly cut down on the inefficiencies of the older systems. Their conference provided people with the insight of the leading architects in the field. Unfortunately there is no hurry or incentive for architects to make the costly jump into designing digital, other than the fact that their firm’s media work might struggle in aesthetic value or competitions. When it comes down to it, the fact in the matter is that building construction is not reliant upon the aesthetic value of a building’s drawings. The vast majority of all architecture and development firms are not involved in celebrated design competitions and have no need for visually stimulating design material. Most of them are interested simply in the generation of revenue during the design process and the production of a building that will bring them positive recognition. That being said, I can safely say that the industry does not revolve around issues of design, but cost, ease of construction and marketability. As an aspiring architect, I will choose to leave this type of work to those better suited for such conditions. The business side of architecture is one that is filled to the brim with bureaucracy. Simon Unwin summarizes this situation is his book, Analyzing Architecture: “Which use of architecture prevails in any situation is usually a matter of power, financial, or that of assertion, argument, persuasion. Launching design into conditions like these is an adventure only to be undertaken by the brave-hearted.”