The purpose of the next 4 posts is to analyze the effects of traditional and contemporary design media. The first board that will be analyzed approached the project traditionally. The presentation starts with a plan of the project, then it moves to a section; it finishes with an axonometric view. (A section drawing is a cut through the building and shows it height and space relationships. An axonometric drawing is a rotated full building view with isometric angles.) All of the drawings are done with what appears to be colored pencil and black pen. When I look at the presentation, my eye is drawn directly to the fireworks, then to the orange shading of the plan in the upper left. A good presentation leads the viewer directly to the big idea behind the building. The images of the site on the page distract from the importance of the drawings of the proposed building. An easy solution would be to omit the images and let the drawings be the central focus. However, it is my opinion that this would make the presentation slightly too drab. The true problem lies in the choice of media. Colored pencils are standard issue for school children; this is a stigma that I have maintained throughout my education. The media makes the project seem as though it was done by an amateur. This could be attributed to the fact that the drawings are poorly rendered, but the choice of media no doubt contributes to this. The hand drafting is stark and only suggests a rough massing. Viewers are not excited about the potential of this project because the credibility of the designer is tainted.